Only a few times have I seen a brand take over another brand's website. Toyota did it with a very engaging Dictionary.com advertisement for the Prius not unlike the one I have posted below. Bud Light-Lime has decided to attempt to grab the attention of us while we check on the weather. Clicking on it actually takes you to there Facebook page, which is something that more and more brands have been doing. Many TV commercials actually only direct viewers to Facebook.comIInsertBrandName. Brands are finding newer and more innovative ways to engage us everyday. The questions is, How effective will their tactics actually be?
I was reminded this past weekend during a trip to a cottage in Notre-Dame-du-Laus, Quebec that although I really do not know much about modern ‘technology,’ how it works or how to define it, I know what I value it most for: it's ability to allow me to obtain and share information instantly. Driving through the petite towns of cottage country and winding around the hills that would get us to our destination, all BlackBerries stopped working. At the cottage, we were without a satellite dish, computers, Wi-Fi and everything that comes with those things. It wasn’t my BlackBerry or laptop themselves that I missed; I felt de-linked; I was literally disconnected from the world.
