I love reading stories about successful Canadian advertising agencies, especially when their success has been working with American corporations. Marketing Mag recently reported that Montreal-based Taxi and Toronto-based Juniper Park and Cundari brought home the goods at the Clio Awards in New York City. The award show is annual and it honours creative advertising in package design, print, radio and television.
I'm the most excited for Juniper Park and the awards they picked up for their work for the Chicago Tribune. The print campaign they came up with was nothing like I had ever seen before for a newspaper, but then again, when it comes to the press, I think we would all agree that we are in changing times. "Juniper Park is not a conventional ad agency" is what the shops main page reads, and they proved it, being the youngest business in the running, but still taking home the most awards of all Canadian agencies. Click here for a direct link to the Juniper site to look at their work for the Tribune.
I find their copy can be both sarcastic and meaningful, ranging from: "Hey politicians, You know when someone points two fingers at their eyes and then back at a person to let them know they're watching them? We're doing that to You." to "A 21-gun solute is a sign of honor. 21 shootings in a neighborhood is a cry for help." Definitely go to their site and view the art work -- it's relatively simple, but it does the job, perfectly.
