Tuesday, April 6, 2010

America's No. 1 product: emotional experiences

"As the world gets richer, demand will rise for the sorts of products Americans are great at providing — emotional experiences. Educated Americans grow up in a culture of moral materialism; they have their sensibilities honed by complicated shows like “The Sopranos,” “The Wire” and “Mad Men,” and they go on to create companies like Apple, with identities coated in moral and psychological meaning, which affluent consumers crave."

NY Times columnist David Brooks says that a country with so much going for mustn't let a "rotten political culture drag it down." For the whole piece, visit the NY Times.

 

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Sunday, April 4, 2010

Conde Nast, The New York Times among media brands on the iPad from day one

Apple's iPad presents many of the worlds biggest brands a new platform to develop content on, but many of them have barely had the opportunity to build applications for it yet. However, from CBS to Time Magazine, some of the brands that have developed apps for the that so-called 'magical and revolutionary' product, are some of the biggest players and have much to offer. The complete story at Advertising Age.

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Saturday, April 3, 2010

Making a connection.

Just testing the syndication-like features of my posterous blog via: twitter, facbook, linkedin, blogspot...

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