Kristina Mausser (@krismausser) recently wrote a fantastic post titled Your About Page Is NOT Your Mission Statement. One of her About page Don'ts is: "Don't include “A Message from the President” (MFTP). I actually haven't seen many About pages with this type of message directly on it, however, I have seen many about pages that link to a MFTP. The first one I thought of was global management consulting business Accenture's About page and MFTP.
I asked Kristina when she thought it might be appropriate to even use a MFTP. She gave me three 140 character responses, and though they are short, they are still very insightful. See the series-tweets below for her answer to my question.
