Only a few times have I seen a brand take over another brand's website. Toyota did it with a very engaging Dictionary.com advertisement for the Prius not unlike the one I have posted below. Bud Light-Lime has decided to attempt to grab the attention of us while we check on the weather. Clicking on it actually takes you to there Facebook page, which is something that more and more brands have been doing. Many TV commercials actually only direct viewers to Facebook.comIInsertBrandName. Brands are finding newer and more innovative ways to engage us everyday. The questions is, How effective will their tactics actually be?
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