Friday, September 17, 2010

Justin Timberlake directs ad for 901 Tequila (and it's not *that* bad)

David Kiefaber of Ad Freak recently reported that good ol' JT has taken the plunge into commercial directing. Timberlake, who owns a stake in The Martin Agency advertising shop (who's clients include Walmart, Sun Life and Pizza Hut), debuted his directing prowess with a 30 second spot for 901 Tequila -- and it's actually not that bad. 

Kiefaber hits it dead on when he writes that it "isn't as cheesy as I expected, and it has a certain upscale erotic charge to it. More to the point, it fits within Timberlake's narrow definition of sexy, meaning an attractive person babbling on about nothing while removing articles of clothing."

I'm interested to see what everyone in the dominant pop culture stratum -- otherwise known as Twitter -- thinks of it.

You can find it, two other ads, as well as some behind-the-scenes footage here.

Posted via email from william johnson on everything.

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